The Blog

In my blog, you will regularly find new articles on topics such as web design, brand development, security, and everything that could be interesting for you and my customers.

A car passing a bridge

21. January 2026

5 Books for 2026

The new year has started tumultuously, and the world is eagerly waiting to see how it will unfold. Here follows my selection of five books that can help us keep the bigger picture in mind for 2026.

Clouds in the evening sky

20. October 2025

What Has Become of the Dream of Decentralised IT?

For many companies, this week got off to a rough start: A major outage at Amazon Web Services (AWS) on the US East Coast led to a variety of services going down, from Zoom and Atlassian to Signal, Slack, Jira, Cloudflare, and Google. So, what’s left of our dream of a decentralised IT infrastructure?

A young couple shopping

10. September 2025

Conversion Optimization: Turning Visitors into Customers

A lot of (expensive) traffic but no inquiries or sales? The key to overcoming this frustration often lies in the conversion optimization of the website.

A Robot holds a tablet in his hand

07. August 2025

GEO / SAIO: SEO for AI Search Engines

AI is dramatically changing the way we search the internet. Website operators must ask themselves: How does SEO work for ChatGPT, Perplexity, and others?

A woman holding a book

18. January 2025

5 Books for the Year 2025

The year 2025 will bring changes. Many of them we do not yet see, some are already visible on the horizon. Here you will find our shortlist of 5 books that may be helpful in navigating new waters.

Ein Audi A2-Kleinwagen

02. December 2024

What Do an Old Car and a Website Have in Common?

A little anecdote from everyday life – about why tinkering helps you progress and why it’s still good to know a professional who is ready to assist with questions.

An old Chinese painting of a fisherman

19. November 2024

The Chiemgau and the 20th Chinese Stratagem

“Germany is on the decline” – such statements can now even be heard in the wealthy Chiemgau region. But we would not be entrepreneurs if we did not also see an opportunity in this situation. Or, as the Chinese say: It is a good time to fish in troubled waters.

A woman standing in front of a supermarket shelf

06. November 2024

Alternatives To WordPress

Over 40% of websites on the internet run on WordPress. But WordPress is not the only solution for building websites—and often not the best one. Here we present three alternative solutions: one for small, one for medium-sized, and one for large websites.

A person looking at a bad weather front

23. October 2024

Something is Brewing in the WordPress World

WordPress is a system that enables millions of people to easily and quickly build websites. We also use WordPress for many of our client projects. But behind the scenes, something is brewing, and we wonder: should we still use WordPress this way?

Astronaut auf der Mondoberfläche

16. October 2024

What Made Apollo a Success (3/3): The Team

In 1970, a series of articles titled »What Made Apollo a Success« was published. In it, leading NASA employees describe the principles that brought humans to the Moon. These principles are still relevant today. Part 3: A Good Team.

28. September 2024

Our New Color Demo

We have launched a small demo site where you can try out how different color combinations affect you on a website. Here, we explain a bit more about its purpose and how it works.

Apollo command center

23. September 2024

What Made Apollo a Success (2/3): The Planning

In 1970, a series of articles titled »What Made Apollo a Success« was published. In it, leading NASA employees describe the principles that brought humans to the Moon. These principles are still relevant today. Part 2: The Right Planning.

Fliesenleger

18. September 2024

Project Example: The Website for the Tiling Business Hammermeister

The tiler, slab, and mosaic layer Benjamin Hammermeister from Ainring in the Berchtesgadener Land needed a new website that ideally represents his company and supports marketing.

A rocket engine of the Apollo Moon Programme

10. September 2024

What Made Apollo a Success (1/3): The Technology

In 1970, a series of articles titled »What Made Apollo a Success« was published. In it, leading NASA employees describe the principles that brought humans to the Moon. These principles are still relevant today. Part 1: The Right Technology.

The Holiday Flat "Am Rehwinkel"

02. September 2024

Project Example: The Holiday Apartment “Am Rehwinkel”

In the picturesque village of Lampoding by Lake Waging lies the holiday apartment “Am Rehwinkel” (translated, the name roughly means: “At the Deer Nook”). It was time for a new website. Read here how this looks in practice and what to consider for such a project.

A black swan

15. August 2024

Antifragility in Software and Websites

In his eponymous book, Nassim N. Taleb defines “antifragility” as the property of systems to not only survive stress, uncertainty, and chaos but to actually benefit from them and become stronger. What could this look like in our digital lives?

Pensioner in a wheelchair behind a PC

07. August 2024

Accessible Websites & BFSG – 2025 It’s Getting Serious

The chaos surrounding the introduction of the GDPR threatens to repeat itself: From June 2025, the rules of the BFSG regarding the accessibility of websites will apply, and many affected companies are still asleep - with potentially costly consequences. In this article, we want to shed light on what the new EU/German rules are about and how to practically prepare for the new legal situation.

A tired surgeon in the emergency room

29. July 2024

The Crowdstrike Debacle and Its Lessons

What began on July 19, 2024 in Australia, spread with the rising morning sun across the globe, taking millions of Windows computers with it: the largest IT failure of all time. What were the causes of this global outage, and what lessons must we learn?

A child playing with bricks

19. July 2024

Website Builders – A Reflection

Especially in times of tight budgets, many people ask themselves: Do I really need a web designer for my website? Or is a budget-friendly website builder sufficient? We want to take a closer look at this question here.

Screenshot of the NISTI 3D Website

11. July 2024

Project Example: NISTI 3D

The Bavarian start-up Nisti 3D from Berg near Munich specializes in 3D-printed promotional gifts made of titanium. They use a process that is also used in medical technology and aerospace. We are proud that we were chosen as a partner to create the new website for them.

Sparschwein

29. June 2024

The Hidden Costs of a Bad Website

As the saying goes: “Buy cheap, buy twice.” There’s some truth to that. When it comes to your own website, a seemingly good deal can lead to high costs in the long run. In this article, we will take a closer look at what these costs might be.

Junge Frau am Laptop

19. June 2024

What Makes a Good Web Designer

In our last blog article, we considered what distinguishes a successful website from a less successful one. Today, we want to focus on those who create a website: the web designers. What makes a good web designer? Spoiler: It’s not so much about technical questions.

Eine Kundin in einer Mode-Boutique

12. June 2024

The One Factor That Sets Successful Websites Apart

Why do some websites succeed on the internet while others do not? Your competitor reaches the target audience measurably more successfully than you, but you’re not sure what they’re doing differently?

Ein Schreiner sitzt an seiner Werkbank, im Vordergrund ein Laptop

05. June 2024

4 Reasons Why Every Business Should Have a (Good) Website

For more and more companies – including here in Upper Bavaria and the Rupertiwinkel region – having their own website no longer seems to be a matter of course. We are increasingly confronted with the question of whether a website is even necessary in the age of social media.