Project Example: The Website for the Tiling Business Hammermeister

The tiler, slab, and mosaic layer Benjamin Hammermeister from Ainring in the Berchtesgadener Land, Germany, needed a new website that ideally represents his company and supports marketing. You can read here how this looks in practice and what to consider for such a project.

Benjamin Hammermeister and His Team

You can usually tell at the first meeting whether someone is passionate about their craft. This is certainly the case with Benjamin Hammermeister, whose clients are often surprised that his name is actually his family name and not just a brand. He and his large team of tilers take care of their clients with commitment and impressive know-how. Whether it’s intricate bathrooms, natural stone terraces, or artistic mosaics for the sauna - no job is too difficult for them. Clients can always trust that they will be advised diligently and that the planned project will be implemented on time and reliably.

Only the highest quality equipment and the trained eye of a professional are used. Tiling is precision work, and in very few trades does the wheat separate so clearly from the chaff as in the tiling craft. Those who do not take their work seriously from the start often end up somewhere else than they intended. And this quickly becomes visually apparent - especially with the currently popular XXL tiles. One wrong move, a brief mismeasurement, and an expensive tile is lost.

The Target Audience

The target audience for the new website is primarily comprised by potential customers of the Hammermeister company. These can be private individuals planning a new build or renovation, as well as large construction companies and clients who want large areas tiled quickly and reliably. What unites all customers is an above-average demand for craftsmanship, precision, and trustworthiness, perhaps combined in this case with a tendency towards a bit of luxury and extravagance.

When someone is getting a new bathroom, they are planning one of the most intimate spaces in their home. In almost no other room does a person feel so vulnerable. At the same time, the bathroom is usually the first room one enters in the morning - and the room where one washes away the traces of a tiring workday in the evening. It is a place of relaxation, well-being, and tranquility. And here, one is reluctant to let in craftsmen who do not know exactly what they are doing.

But it’s not just bathrooms that are tiled. Tiles are also indispensable in kitchens, laundry rooms, saunas, and pools. More and more people are also choosing tiles for living spaces and facades: easy to clean, customizable, and unbeatably warm with underfloor heating, tiles are ideal for many applications. Customers expect honest advice, reliable calculations, and professional work.

The New Website

The new website should represent the high quality of advice and execution of the tiling work of the Hammermeister company, while also inspiring and showcasing the range of the craft. The world of tiling is constantly evolving, and new, exciting innovations are always coming to market, allowing for unique solutions.

The website...

• ...is responsive and adapts to all devices and screen sizes.
• ...supports the existing corporate identity, as well as the logo and the Hammermeister brand.
• ...loads quickly and has a clear structure.
• ...is visually tidy and has clear edges related to the theme of tiles.
• ...should inspire customers with many large images showcasing the possibilities of the craft.
• ...is easy to adjust and maintain thanks to the use of the WordPress CMS.
• ...naturally respects data protection and copyright.
• ...is at least technically optimized for search engines.

And What Does Mr. Hammermeister Himself Say?

Benjamin Hammermeister

Tiler, slab, and mosaic layer, Ainring

"As a professional tiler, slab, and mosaic layer with a passion for my craft, I was looking for a partner to create a web presence that best represents my business and my vision for my work. With Netjutant from Peter Schnoor, I received a website that exceeded my expectations and ideas.

Netjutant listens and wanted to know in detail from me which direction we should take. They have the necessary expertise and put in 100% to turn my ideas into reality.

I am completely happy; the collaboration is very pleasant. I can recommend Netjutant to anyone who wants an exceptionally good website that stands out from the rest."